In a landmark acquisition, Wix, the renowned website-building platform, has acquired Base44, an innovative Israeli AI startup, for a staggering $80 million in cash. This deal, announced recently, marks a significant step for Wix as it integrates cutting-edge AI technology to enhance its no-code development offerings.
Base44, founded by Israeli coder Maor Shlomo, is a bootstrapped startup that gained rapid traction in just six months since its launch. The company developed an AI-powered platform that allows users to create fully functional apps using natural language prompts, eliminating the need for coding skills.
With a user base of over 250,000 and monthly profits nearing $200,000, Base44's growth has been nothing short of phenomenal. The startup, run by a small team of six, also secured partnerships with notable companies like eToro and Similarweb, further solidifying its market presence.
Wix plans to integrate Base44’s intent-based software development technology into its ecosystem, enabling users to build custom software solutions effortlessly. This acquisition is expected to redefine the future of app creation, making it more accessible to non-technical users worldwide.
Maor Shlomo and his team will join Wix as part of the deal, bringing their expertise to accelerate innovation within the company. The agreement also includes potential earn-out payments through 2029, based on performance milestones, highlighting Wix’s long-term commitment to this AI-driven vision.
This acquisition underscores the growing importance of AI in the tech industry, positioning Wix as a leader in the no-code development space. As the digital landscape evolves, such strategic moves are set to shape the way businesses and individuals create online solutions.
Andrew Lee
