The brand also commissioned two surveys that revealed: Approximately 87% of American parents permit their children to use screens, however, less than 10% of American parents frequently engage in discussions about screen time with other parents or caregiversNearly half of parents (46%) feel pressured to constantly entertain their child77% of American parents feel judged by others at least some of the time for allowing their children to use screensOne in four American parents report that judgment related to their child's screen usage has a detrimental impact on their mental well-being1 in 2 American parents believe that screen time can definitely or probably benefit their child's development if managed correctlyNearly 40% of parents endorse moderation as the cornerstone of managing screen time effectively "This data reinforces that technology isn’t the enemy—and not all screen time is created equal,” said Lingokids CMO Mikael Journo.
The resolution in The Trial by Lingokids underscores that parents are more than enough for their children just as they are, and it’s okay to take a break using technology, as long as it is safe, educational and used in moderation.” In April, Lingokids invited parents to open a conversation around screen time parent guilt by rolling out thought-provoking out-of-home content in New York City, prompting parents to vote "guilty or not-guilty” about their feelings when it comes to screen time use for their kids.
To create the film, Lingokids partnered with Piel Studios, Emmy-winning Film Director Diego Hurtado de Mendoza and Latin Grammy-winning Composer Fernando Velazquez to conduct a striking social experiment, enlisting 11 real parents to unknowingly put their parental guilt, particularly related to their child’s screen time use, on trial.
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