REI’s new CEO started her tenure by apologizing for the brand’s endorsement of Trump’s interior secretary: ‘Our public lands are under attack’

Quick Summary:

Athleta's former CEO Mary Beth Laughton started her CEO tenure at REI on March 31.

"We have to make sure we’re making profits in order to continue to live our values and our purpose,” she says.

"Let me be clear, signing that letter was a mistake," Laughton said of the endorsement.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Emma Hinchliffe, Joey Abrams

Category: EconomyBusiness

Markets: United States

Topics: REI Outdoor and sporting goods MPW Daily Most Powerful Women Career National parks

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-12 @ 12:57:38 (14 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 382 words

Reading Time: 3 minutes read

Sentences: 4 lines

Sentence Length: 96 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28611986

View Article Analysis

About Fortune

Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 47 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #95

Publisher Details

Frequently Asked Questions