Starbucks’ new CFO has turnaround chops. Here’s how she plans to help Brian Niccol fix the company

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Starbucks’ new CFO has turnaround chops. Here’s how she plans to help Brian Niccol fix the company - Fortune

Quick Summary:

The café chain’s shares have fallen 34% since their all-time high.

Niccol has been busy since his appointment last summer trying to reinvigorate a brand whose bloated menu, often chaotic in-store service, and frequent forays in the culture wars have cost it customers.(Wall Street is expecting another quarterly drop in same-store sales, albeit a smaller one of 0.6%, according to Bloomberg.

She was at Nordstrom for two years through the department store retailer’s recent decision to go private, and worked at Target from 2015 to 2019 when the cheap-chic retailer pulled off one of the biggest comebacks in retail history.(Before deciding to take the Target job, she took her family on a road trip to 65 Target stores in 10 states.“All brands drift over time, and I have pattern recognition.